Search engine optimization is a popular and effective Internet marketing strategy. In fact, Marketing Sherpa found it is used by more marketers than any other marketing tactic. While many ecommerce merchants understand the value of SEO, they may not realize they need to optimize every single product page.
Since SEO can help your ecommerce businesses thrive, optimizing all your product pages for search engines is an important step for gaining more traffic and sales. Below are 10 tips to help ensure your product pages are properly optimized.
1. Design Your Pages for Conversions
Your layout should be three columns with the most important content on the left and center and as close to the top as possible. Make it easy for users to add products to their cart with one click. Keep the checkout button near the images or videos and away from user-generated content, which can’t always be controlled.
2. Use Keywords in Your Title Tags
One of the most important page elements is the title tag. When you enter a keyword query in Google, you’ll see most results have a keyword in the title tag. Place the keyword as close to the beginning as you can in the title. Use the AdWords Keyword Tool to help research keywords for the products you want to rank best for.
3. Use a Meta Tag Description
Note that your Google keyword queries will display descriptions after the title. For the best SEO results, use your product keywords in your description tag. It’s important to have a unique description tag for every product page, so do not duplicate your tags.
4. Use Alt Meta Tags for Your Product Images
While your product photos display your images to users, the alt tag on the image tells search engines what the image is. Using accurate alt tags provide an opportunity to insert a keyword you are optimizing your product page for while also helping the disabled identify the image.
5. Insert Keywords in Your URL Strings
A key element for SEO is the actual URL (www.yoursite.com/insert-keyword-here) for each unique page. Insert your most important keywords in your product page URLs.
6. Use Complete Product Descriptions
Many ecommerce websites do not use an adequate description for their products. You must describe the product completely, explain how it works and add all the information consumers want to know. When you create good content for the consumer, this also benefits your SEO efforts. But don’t write only for search engines; write for helping consumers, using keywords only where necessary.
7. Make Your Product Page Link Worthy
Content and link building have historically been important for SEO. Therefore, your product pages should have links pointing to them. These are called “deep links.” They not only help your specific product page, but your overall site ranking. Make your product page worthy of attracting links by using good content, images, good photos, videos, illustrations and descriptions. If it’s attractive and unique, other websites and bloggers may link to it.
8. Add Rich Media
Images, videos and charts are great for reaching a larger number of users. High-quality, original media has many benefits. Use original content rather than stock photos or generic videos. Rich media attracts attention; if you have a video or photo that becomes popular, make sure it links back to your product page to bring you more traffic.
9. Display Social Media Buttons
Social media activity affects rankings in the SERPs. Place share buttons on every product page to allow users to share and distribute your products. Pinterest allows users to post a picture while linking back to the source of that particular image. Ensure every product page has social media sharing buttons for Facebook, Twitter, Pinterest et al.
10. Encourage User Reviews
User-generated content can help your product page rank in search engines. Make it easy for your customers to write product reviews on Yelp, Angie’s List and other review sites by providing links for that purpose. This can help other consumers and is also beneficial for SEO.
In conclusion, if you use the above SEO tips for creating all your product pages, it will help search engines find your pages and rank them highly. It will also help your customers to make better purchase decisions.
This post was originally appeared in TopTenWholeSale
- The Rise of QR Code (Infographic)
- Effective Merchandising Tips
- Effective Up/Cross-selling Strategies
- US Retail Ecommerce Exceeds $50 Billion in Q1, 2013
- ‘Same Day Delivery’ not a major Factor for Ecommerce Customers – Boston Consulting Group Study
- South Korea Ecommerce Sales Reaches All-time High
- Google Plus forges Partnership With Fancy to Implement Ecommerce Features
- Twitter team up with Amex for ‘Pay by Tweet’
- US Ecommerce Sales reaches $50 billion in Q4
- Mobile Apps’ Contribution to Ecommerce Revenue is Under 4%