2016 was an exciting year of growth for ecommerce just like it has been in the past couple of years. Consumer spends were favourably in line with expectations for much of the year and broke expectations with the onset of the Holiday season. Black Friday and Cyber Monday together accounted for close to $7 billion in sales revenue. Let’s keep the stats aside as you might have already been accustomed to quite a few by now. There is no doubt in the fact that 2017 will witness even bigger sales events and online sales will eat away a good majority of physical store sales all across the globe. On this note, the biggest challenge facing ecommerce companies is to prepare their website for sales in 2017. In terms of traffic management, shopping frequencies, user sessions, etc. 2017 is poised to be of far greater magnitude than 2016.
We have gathered info about some of the best practices you can adopt for your ecommerce website to stay competent in the boom and ensure your consumers are happy every time they visit your online store. Here are our top picks:
Robust technology platform
If your ecommerce site is running on legacy systems, then you need to definitely draw up an action plan to get it replaced with a scalable and robust modern day ecommerce platform. Hiring in an expert ecommerce consulting company to rephrase your entire technology architecture without altering your business models is the best option if you are unable to make the digital transformation in-house. An industry standard ecommerce platform will ensure that all your marketing and business logic would flawlessly be implemented to provide the best shopping experience for your visitors.
In one of our previous blog posts, we had detailed down on essentials of a great ecommerce checkout process. Cart abandonment rate is one parameter that you should focus to decrease and gradually eliminate from your business model. 2016 saw several ecommerce websites report that in cases 90% of their shoppers left their site on the checkout stage simply because it wasn’t optimized to provide them a hassle free purchase. The solution would be to design multiple checkout workflows and conduct A/B Testing and other proven quality analysis to determine the best checkout process for your ecommerce store.
If you think you have enough personalization based on user preferences, we have bad news for you. Consumer choices change in a matter of seconds. The more data an ecommerce system is able to collect and analyse, more is the personalization options they can offer to consumers. This is to be treated as a continuous process that always evolves based on feedbacks. Personalizing consumer interactions with easier navigation, better targeted promotions and smart marketing will greatly influence purchase decisions.
Managing feedback content
Today almost all ecommerce sites offer customers a choice to leave reviews and comments on their purchases. But most of the sites do not attempt to engage customers further after they have submitted their reviews and ratings. With smart marketing tools, your marketers can gain deep insights into how consumers are generating positive or negative sentiments for their purchases and helps them engage in better conversations which ultimately leads to new sales requests.
Delivery is the area where the customer actually comes in contact with his purchase for the first time. As such there is a tremendous opportunity for ecommerce companies to improve brand loyalty at this stage. Making the fastest delivery alone isn’t enough to gain confidence from shoppers but providing a wholesome delivery/pick-up experience is the key to winning hearts. Allowing consumers to select favourable delivery time slots, offering them choices to change delivery addresses after despatch, etc. are just some of the ways you can help consumers feel happy about the overall delivery experience.
So there you have it folks, our top 5 picks in best practices to help your ecommerce site win big in the New Year. Stay tuned to our blogs for more such exciting tips.
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