Since product content is efficiently stored and managed, the distribution to the supporting manuals is critical. Retailers should ensure a management process that co-ordinates with the warehouse, logistics, and customer to provide a seamless presentation of the latest versions required.
Systems should be smart to trigger alerts that inform sales and marketers when a new product is introduced without online help or whether an existing product is discontinued. These alerts should be carried one step further to inform the customer who has already brought the product to inform that such changes have occurred. This strengthens your customer relationship and the shopper feels confident in their purchasing decisions.
The content management systems you incorporate within your site require flexibility to create manuals. This avoids unnecessary delays especially during peak seasons where your technical teams are too busy with logistics and supply management.
- Cyber Security and eCommerce in 2017: 4 areas you should invest to strengthen your defence
- 5 best practices to help your eCommerce site win big in 2017
- The rise of mCommerce this shopping season
- Key Challenges Ahead for E-Commerce
- 7 Ways to Provide Exceptional Customer Service for Ecommerce
- 25 Skills for Excellent Customer Service
- Epic Shipping Battles of 2014
- 2013 Holiday Shopping Season in Numbers
- What are People Buying Online?
- The Checkout Game(Infographic)