Since product content is efficiently stored and managed, the distribution to the supporting manuals is critical. Retailers should ensure a management process that co-ordinates with the warehouse, logistics, and customer to provide a seamless presentation of the latest versions required.
Systems should be smart to trigger alerts that inform sales and marketers when a new product is introduced without online help or whether an existing product is discontinued. These alerts should be carried one step further to inform the customer who has already brought the product to inform that such changes have occurred. This strengthens your customer relationship and the shopper feels confident in their purchasing decisions.
The content management systems you incorporate within your site require flexibility to create manuals. This avoids unnecessary delays especially during peak seasons where your technical teams are too busy with logistics and supply management.
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