Ecommerce sales surpassed $1 trillion in 2012 for the first time in its history. According to e-Marketer, who released a report on the ecommerce sales in 2012, attributed this to the growth of ecommerce in North America and Asia-Pacific. North America’s ecommerce sales reached at $365 billion, 13.9% Year-on-Year (YoY) change and Asia-Pacific’s sales has grown a phenomenal 33% to reach $332 billion.
eMarketer predicts that the Asia-Pacific region will continue its surge and will reach $433 billion in 2013(40% growth), surpassing North America while the latter’s(North America) ecommerce sales will see a meager growth of 12.2% to reach $409 billion.
“The rapid growth in Asia-Pacific sales is a result of several factors,” says e Marketer. “Three Asia-Pacific markets—China, India and Indonesia—will see faster B2C ecommerce sales growth than all other markets worldwide this year, while Japan will continue to take a large share of global sales.”
eMarketer projects that United States will continue to spearhead the ecommerce industry at least till 2016. They expect US ecommerce to grow 12.24% in 2013 to reach $385 billion, which was $343 billion by the end of 2012. Chinese ecommerce sales, which is now not even the half of US’ ecommerce sales ($110 billion) will grow a healthy 39.5% to reach $182 billion by the end of 2013.
Pic Courtesy – eMarketer
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