November 2, 2012

E-Commerce India – Scores of Online Deals During Festival Season

Posted by eCommerce Best Practices in News
Share

india ecommerce E Commerce India – Scores of Online Deals During Festival SeasonE-tailers throughout India are offering deals on makeovers, wardrobes and home deliveries this festival season. As part of an effort to drive up sales, many sites are giving away bonus products along with regular items.

Members-only site Fashion and You is launching a 15-day campaign in which its three biggest spending customers will receive home-improvement products valued at up to Rs 50,000. According to Director of Sales Aasheesh Mediratta, 40 percent of the site’s profits are driven by 20 percent of its customers, but the latest sale is intended to drive that 20 percent up to 40.

Another deal currently going on at Fashion and You is a month-long promotion known as the “Festival of Indulgence,” where the number one shopper can win a golden necklace valued at Rs 3 lakh. The festival commenced in mid-October and will run through the 16thof November.

Fellow e-tailer Zovi currently has a special offer for its biggest spending customers – free accessories valued at Rs 399 for anyone who spends at least Rs 1,500. Steering past the notion of discounts, company Vice President Kavindra Mishra insists that customer loyalty is most effectively earned through free offers.

In the months ahead, Zovi plans to introduce a kidswear line to its site, in addition to a broader range of winterwear offerings.

Free deliveries on gifts are in store from Jabong, one of India’s leading e-tailers of international products. Managing Director Praveen Sinha admits that while the process involves a lot of work, free deliveries are the best deal for customers during the festival season.

Another company getting into the festive spirit is eBay, which offered plenty of deals through its India-based branch during October. Between the 5th and 15th, customers of Rs 5,000 or more were awarded everything from headphones and laptops to mobiles and iPad shuffles. During the second half of the month, the minimum was cut down to Rs 2,500 for the same range of gifts.

Over at Snapdeal, specials are being run on various consumer goods and home products. Consultants for the Delhi-based e-center insist that profits can be most effectively bolstered when companies place themselves in the public subconscious.

Expanding on these notions is Devangshu Dutta – Chief Executive with retail consultants Third Eyesight – who states that there are two primary ways in which e-tailers can make offers to consumers. The common route is to simply offer products at 50 percent of their standard-listing value.

The most effective method, however, is to offer a free bonus item for all sales of a specified minimum. This way, the value of the primary product grows in the mind of each consumer.

This post originally appeared on ‘Daily Deal Media‘

Related Posts

0 comments so far

Add a comment