Based on a survey at 19 European markets, Mintel predicts that these market will grow to 188 billion euros in 2013 from 166 billion euros in 2012.
Britain, France and Germany will remain as the European ecommerce hub by 2018. Spain Poland and Netherlands will grow at faster rate and Norway and Sweden will have the highest online per-capita spend.
A per Mintel, Amazon has outpaced its European rival Otto Germany by a long way. Amazon grew from 9.2% in 2012 to 9.8 percent in 2013, however Otto’s share plunged to 3.3% in 2013 from 3.9 % in 2012.
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