Forrester Predicts US Ecommerce to Reach $370 billion by 2017


india ecommerce Forrester Predicts US Ecommerce to Reach $370 billion by 2017Driven by an unprecedented growth in smartphones and tablets, US ecommerce sales is set to reach $370 billion by the end of 2017, predicts Forrester.

In the newly released report titled – ‘US Online Retail Forecast 2012-2017’, Forrester indicates that mobile will play a critical role in the prevailing ecommerce boom in US.

“Mobile’s effect is largely to influence sales in other channels. Conversions are small and likely will be small for most sites into the foreseeable future, says Sucharita Mulpuru, a principal analyst at Forrester Research.

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