Google didn’t elaborated much in an email statement that explained about the acquisition – “We want to remove as much friction as possible from the shopping experience, while helping consumers save time and money, and we think the BufferBox team has a lot of great ideas around how to do that,”
The terms of the deal were also kept under wraps. BufferBox, based in Waterloo, Ontario provides ecommerce shoppers to pick up the goods at any time in the Toronto area – as per the website.
Google is mobilizing its ecommerce efforts since last year, when they had said that they would revamp their product search feature into a premium model for US that would make the retailers pay for space on Google Shopping Service. Last month, Google came up with new enhancements including enhanced images of some toys and shopping lists compilation in new ways.
Aditya Bali, Co-founder of BufferBox, had mentioned in August 2012 about the talks they were having with top-tier venture capital firms to raise money. He also had said that the company wasn’t desperate for money; however the founding could help them ‘move faster’.
“As online shopping becomes a bigger part of how you buy products, we look forward to playing a part in bringing that experience to the next level,” the company posted in their blog.
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