Adku provides a service that attempts to “optimize” a person’s shopping experience by providing product suggestions on sites like Zappos, eBay, and Amazon. It does this by using various data about each shopper such as location and hot news trends.
The startup was founded by three former Google engineers and has remained in stealth-mode since it launched at theAngelPad Demo event in 2010. It’s unknown exactly how Groupon will use Adku’s technology or what the startup’s six employees will be working on. Groupon, which has been accused of being weak on the technology side, will benefit from Adku if only for their product.
The purchase price is rumored to be in the range of $10 million, according to TechCrunch.
“We started talking to Groupon to bring our technology to more customers and quickly realized that we wanted to be a deeper part of a company that people love and is empowering merchants and customers in a way that’s never been done before,” wrote Adku chief executive Ajit Varma in a blog post.
Courtesy – VentureBeat
- Digital Transformation: Creation of a New World Order
- e-Commerce innovation has reduced customer’s friction. The next revolution will reduce backend friction.
- Top Internet Trends From Mary Meeker To Consider at IRCE 2016
- Fashion Ecommerce Growth in Turkey
- Tips, Trends and Reasons – Ecommerce is about to Boom!
- The beginner guide to AdWord Re-marketing Fundamentals
- Ecommerce Efficiency Cycle
- What Can Retail-integrated Ecommerce do to Your Brand
- Mobile Ecommerce – Shopping at Your Fingertips
- The Marketplace in your Hand