According to comScore, the 2012 holiday spending has reached $42 billion, 14% better than 2011. Another interesting stat is that 4 days (Individually) including cyber Monday (November 26 – $1.46 billion) and Green Monday (December 10 – $1.25 billion) have surpassed $1 billion mark.
The Thanksgiving weekend set the tone for the holiday season with a strong spending of $1.18 billion (November 24-25). Black Friday (November 23) and Free Shipping day (December 17) didn’t miss out either. The too posted a strong spending of $1.042 billion and $1.013 billion respectively.
“The 2012 online holiday season was once again a very strong season with growth rates in the mid-teens as we reached record-setting spending levels,” said comScore chairman Gian Fulgoni. “
“This year’s growth rate is essentially on a par with last year’s. But despite many positives for the online sector, this year’s season did not quite perform up to our initial expectation for growth rates in excess of 16 percent as we fell a billion dollars short of our expected total of $43.4 billion. While November started out at a very healthy 16-percent growth rate through the promotional period of Thanksgiving, Black Friday and Cyber Monday, consumers almost immediately pulled back on spending, apparently due to concerns over the looming fiscal cliff and what that might mean for their household budgets in 2013. With Congress deadlocked throughout December, growth rates softened even further and never quite made up enough ground to reach our original expectation.”
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