Within the first four months in 2014, Investors (PE & VC) have already put in $141 million, which is almost half of last year’s investment of $295 million, according to research firm Venture Intelligence.
The $150 million investment received by Flipkart from various investors formed the lion-share of last year investments in the ecommerce industry.
$50 million by Kalaari capital Nexus Ventures, Samaa Capital and others in marketplace ecommerce firm Snapdeal, $14 million by Sequoia Capital India and Intel Capital in Health are some the major investments in 2013.
“The PE investment in brick-and-mortar retail has failed. Brands are also realizing that e-commerce is a better way to penetrate into the tier-II and tier-III cities as building the physical infrastructure is never going to be profitable,” says Arun Natarajan, CEO, Venture Intelligence.
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