Braintree launched its payment platform in Australia earlier this week. The service lets merchants accept payments online or through a mobile device, but not in-store payments. The platform handles more than 130 currencies and provides PCI compliance. The US company is now in 30 countries and clients include Rovio, Airbnb, LivingSocial and 99designs.
The company has entered Australia because it’s a “fast-growing e-commerce market” with many “great tech companies”, and because mobile penetration is high, Braintree CEO Bill Ready told Computerworld Australia.
Also, Braintree saw a gap in the market serving startup companies, Ready said. “It’s a wasteland in terms of payment services, particularly for startups.” Read more
The 2012 Smarter Consumer Study has revealed some interesting statistics about online shopping- and retail in general – in Australia. Tracking the evolution of what we have come to refer to as the “empowered consumer”, the study shows Australians are largely ambivalent about the financial outlook and are becoming increasingly careful about where – and on what – they spend their money.
In terms of ecommerce website design, the study throws up several interesting points that warrant further consideration – both by those looking to launch and run a successful ecommerce website or online store and those in the industry whose task it is to design and develop these sites to be the best they can be.
Australian consumers are leading the world in the shift from traditional bricks and mortar retail to online shopping. Seventeen per cent of us say we are happy to use three forms of technology to help us navigate through the browsing and buying process. What’s even more interesting is that almost all Australians (90% of us, in fact), feel that social networking websites help them to make quicker, more informed decisions when it comes to buying products or services online.
But it’s important not to read the figures wrong. Although Australia leads the world in the move to ecommerce, traditional – or offline – business still forms an important part of the consumer culture here. Read more
There is one group of consumers growing faster than any other in the Land Down Under: the group of online shoppers. A new forecast out from eMarketer suggests 70% of Australians will be shopping online by the end of 2012 – and that number will help push online sales from AU$10.5 billion (2011) to more than AU$13 billion by year’s end.
This is both good and bad news for Australian retailers: good because a growing number of shoppers are buying online, bad because many are turning to international sellers for products.
“US retailers have already targeted Australia, but there is plenty of room for expansion,” said Jeffrey Grau, eMarketerprincipal analyst. “Besides sharing linguistic and cultural affinities, Australia does not require duty on imports under AU$1,000 ($1,031). Plus, the strength of the Australian dollar further adds to the attractiveness of this market.” Read more
Data from the National Australia Bank show that online retail sales jumped 26 per cent across the month, up from the 19 per cent rise in the year to January 2012.
“This increase was particularly notable given that February 2010 and 2011 recorded little to no growth when compared with the preceding month of January,” said NAB chief economist Alan Oster. Read more
IBIS World identifies strong consumer demand and a dramatic increase in the range of goods available online as the major catalysts for e-commerce growth. However, the industry is still hindered by lack of infrastructure as service providers such as Australia Post attempt to play catch up. Read more