Paypal, the payment arm of eBay, announced that they have partnered with a leading payment processing company in Chile with a clientele of 50k merchants. Both will work together to help local businesses to grow overseas through an initiative called – ‘Multicaja’.
The new service will allow Chilean businesses that accept international payments via PayPal to withdraw their funds directly into their local bank accounts.
Mario Mello, General Manager of PayPal Latin America, announced the new investment on the PayPal blog on Monday and said PayPal has opened up local offices in Mexico and Brazil, and has entered into partnerships in countries like Costa Rica.
“It’s a dynamic region where we see significant opportunity to work with partners who can help grow the eCommerce industry locally as well as foster the region’s participation in eCommerce on a global scale,” Mello wrote.
Myntra Designs, the parent company of Myntra.com, an ecommerce website, acquired San Francisco based virtual fitting room startup – Fitiquette for an undisclosed amount.
Fitiquette is a developer of virtual fitting room technology founded by Andy Pandharikar and Anant Kumar. Supported by patented technology, Fitiquette enables shoppers to create a body replica to try-on clothing in different sizes. The product is still in pilot mode, but it has already gained some traction: a limited beta launch attracted some 20,000 users and somewhere between 2 million and 3 million try-ons, as reported by Techcrunch.
Though affiliate marketers have multiple techniques to make money, the one thing that would help them along is to make sure they publish quality content. So how do you write quality content
1. Unique Content
Ensure that your content is different in presentation and is not just more than re-hashed content that appears on every other website. If the style of writing is sharp, the word choice is relevant and the presentation is enticing, the user will make a point to come back to your site.
2. User-focused
Users search for information that can help them, especially for information related to tips or how-to articles. As a retailer, you need to target them with user-focused web content to which they might keep coming back to more.
3. Grammatically correct
Spelling, punctuations, passive voice all add up to well written content. Always omit needless words because being succinct fairs better than long winded explanations Read more
Many retailers may dismiss sweepstakes marketing as irrelevant, but according to research firms like Forrester and Jupiter, Sweepstake games are a fresh way to approach and engage a wide range of customers. Nearly one in four online consumers – split between men and women – which is to say almost 80% have entered online Sweepstakes. An average of 46% of online consumers between the ages of 30 and 59 play online games which half of consumers ages 65 and over, play online games and 71% enter online Sweepstakes.
- Sweepstakes helps marketers also gather opt-in psychographic and demographic data about respondents, which can assist in segmentation and cross-selling and up-selling.
- Use a branded sub-domain or register a branded domain specific for the sweepstakes.
- Spend time upfront developing a strategy that allows you to collect the key data for follow-up marketing.
- Make sure prizes are tied closely to your product and/or service offering.
- Utilize all customer touch points to promote sweepstakes – also consider using free resources such as Internet bulletin boards (shopping boards, sweepstakes boards, interest boards, etc.).
- Track referring sources of entrants to determine best sources of referrals or best places/channels to advertise.
- Consider offering additional entries for completing a short survey (to collect data for follow-up marketing) and referring friends to enter (while complying with CAN-SPAM).
- Feature key products and/or offers on the sweepstakes “Thank You” page for consumers for instant conversions. Follow-up and intelligently market to these new prospects!
An ROM estimate is typically expressed in terms of Person Days (PD) and in its simplest and most efficient way, indicates the number of days it would take a person to complete the task. It bears emphasizing that efficiency begins to diminish as each task is assigned to more than one person. In spite of well-documented fallacies regarding allocation of additional human resources to shorten the time required to accomplish a task, going back to 1975 and the publication of The Mythical Man-Month: Essays on Software Engineering, managers continue to insist in the practice.
Of course, practicality dictates that a number of implementer rather than a single person participate in the implementation of a project, but as more and more people participate there are increasingly diminishing returns. Since allocation of resources and task assignment typically takes place sometime after the production of the ROM estimate, adjustments should be made to compensate for the inefficiencies that arise from the allocation of multiple resources and the communication and managerial overhead incurred.
Victoria Beckham, the spice girl-turned-fashion designer and the wife of ace footballer David Beckham, has finally launched her ecommerce website – victoriabeckham.com
Mrs. Beckham’s ecommerce website went viral just hours after its launch, courtesy the celebrated couple’s fan following and brand value. The website also sold out the retro-inspired tops and sun glasses designed by Victoria Beckham.
According to the survey conducted by eBay India, Delhi emerged as the top ecommerce hub in India. The cities that follow Delhi are Bangalore, Chennai and Hyderabad. All these data can be found in the report published as ‘eBay India Census 2012’.
According to the report, electronics emerged as the most popular category with 48% of the total purchase. In that mobile phones were the most preferred item. With 41 % of the overall purchases, lifestyle, included items like body care and watches, was chosen as the next preferred category.
Consumer electronics giant Samsung came up as the most purchased brand, followed by Apple, Sony, Nokia, Scandisk and Blackberry.
eBay sellers have increased from 23,000 in 2011 to 30,000 in 2012.
Driven by an unprecedented growth in smartphones and tablets, US ecommerce sales is set to reach $370 billion by the end of 2017, predicts Forrester.
In the newly released report titled – ‘US Online Retail Forecast 2012-2017’, Forrester indicates that mobile will play a critical role in the prevailing ecommerce boom in US.
“Mobile’s effect is largely to influence sales in other channels. Conversions are small and likely will be small for most sites into the foreseeable future, says Sucharita Mulpuru, a principal analyst at Forrester Research.
Videos are a powerful tools for ecommerce to show products and many ecommerce businesses have already leveraging it on a greater scale. For example, conversion rates can improve with user-generated videos and product detail video can help in improving SEO rankings.
Almost every type of website you visit these days features video prominently, since website visitors and shoppers have a growing appetite for video.
It’s more engaging for website visitors, and tells a brand or product story in a more immersive way than text and images do.
For ecommerce businesses, video has provided a powerful new way to showcase products and online merchants are creating increasingly sophisticated videos to take advantage of viewer engagement.
Initially, videos were treated more like glorified photos, but today, they’re seen as valuable marketing tools for SEO and social media programs, as well as hugely beneficial for mobile commerce. Here’s how forward-thinking online retailers are using video to benefit their businesses right now. Read more
eBay India released its 5th annual census guide on Wednesday, unveiling the key trends in ecommerce from its Indian website.
According to the report, the website has witnessed 30 per cent growth in the eCommerce hubs that went up to 4,306 cities and towns spanning across 28 states and 7 union territories from 3,300 last year.
The company also stated that this year’s growth is over 70 per cent of what was in 2008. Of this figure, over 3,281 towns belong to tier II, III and IV cities.
The Census 2012 also stated that the 5 states with the most transactions were Maharashtra, Delhi, Rajasthan, Tamil Nadu and Karnataka. However, the city on the top was Delhi followed by Mumbai, Jaipur, Bengaluru and Chennai.
Surprisingly, the top rural hubs were Guntur (AP), Choryasi (GJ), Kartikapali (KL), Villupuram (TN) and Dindori (MH).
According to the report, 48 per cent of the total transactions belonged to electronics while 41 per cent was from lifestyle that consisted apparel, shoes, handbag, sports equipments, kitchen, etc. Read more
