According to a research done by Forrester, “88% of Web buyers say that they have abandoned an online shopping cart without completing a transaction”. The critical part is that the percentage was same five years ago and it shows the merchants hardly did anything to improve this. Since the business is done online, Merchants need to provide valuable offers based on the personal behavior and likes of the customers.
Email Marketing plays a critical role in attracting prospects and customers to the website, however, in the right way. Here we are listing out some proven strategies to improve your Email Marketing.
- Position your ‘subscription’ box strategically – The subscription box should be placed on the top of the website, if possible, near to the search box. This will help to get good visibility
- Email automation – Send emails automatically at Sign-up, post-purchase, Birthdays/anniversaries, Special days, Customer Service Thank-you etc.
- Involve Social Media – create a blog and post about your latest offers, discounts etc and spread the word through social media. This will attract more followers to your website and would possibly get some email subscription.
- Relevancy – Emails should send based on relevancy. Christmas related emails should be send weeks or a month before Christmas and not after Christmas.
These tactics will make sure that your email marketing campaign achieves great success and thereby get more subscribers to the website and of course more sales!
If you don’t have enough users who visit your website, it will obviously hit your ecommerce business badly. The success of an ecommerce business depends on the website’s traffic, so it is imperative to work on increasing the traffic to your website. Here are some tips:
Yes, email marketing is not dead and it is still a strong marketing tool. Have a tool like MailChimp or Aweber to capture the list of subscribers from your website. When you have a sufficient number of people, start sending newsletters on a daily/weekly basis to get back the users to the website.
Share your new offers, discounts, blog posts and virtually anything related to our business with social media. This is where you will get maximum traction. Have a proper strategy in place and work according to that.
After the proliferation of internet and social media, you would be thinking that offline marketing is dead? You are wrong! It’s still has so much to offer. If you use it strategically along with online media, then it can do wonders. For example, have a QR code of our website and apps on your print material rather than just the URL. It’s easy for the target audience to access the content. Also have your web and social media profiles on your business card too.
our business with social media. This is where you will get maximum traction. Have a proper strategy in place and work according to that.