Google Plans to Compete With Amazon in Online Retail

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Google Search Google Plans to Compete With Amazon in Online RetailAccording to a report in the Wired Magazine, Internet giant Google is planning to foray into online retail to give Amazon a run for their money.

Google’s position is a “pretty high perch from which to take aim,” Wohlson wrote.

Big retailers don’t have an incentive to work with Amazon, as evidenced by the struggles it has had breaking into fashion. The big brands already have stores of their own and fear losing their identities to Amazon.

But what they do want is more play on search, which gives Google leverage over Amazon.

Google’s aggressive e-commerce bid could put Amazon in big trouble, wrote Kerry Folan at Racked.

“Google wants to get in on Amazon’s online retail domination, and that they’re in a unique position to do just that, seeing as Google essentially still runs the internet,” Folan wrote. “At the end of the day, customers just want their stuff.”

If Google could get people products as cheaply as Amazon, it could present a real threat.

Google to Acquire Ecommerce Company Channel Intelligence

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Google Search Google to Acquire Ecommerce Company Channel IntelligenceOrlando based Channel Intelligence, an ecommerce company announced that it out be acquired by the search engine giant Google Inc.

“For over 10 years, we have focused on making it easy for consumers to find and buy products online and help our clients grow their business. We’ve worked with Google for years, and look forward to the great things we will be able to do together,” said channel intelligence on its blog.

ICG group, the parent company of Channel Intelligence confirmed this deal through a separate press release. According to that, Google agreed to buy the company for $125 million in cash and the deal is expected to close in the first quarter of 2013. Read more

Google Acquired ‘BufferBox’, an Ecommerce Delivery Service

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download 300x147 Google Acquired ‘BufferBox’, an Ecommerce Delivery ServiceGoogle Inc., the search engine giant located in California have acquired BufferBox, an ecommerce service that deliver ecommerce goods to physical kiosks.

Google didn’t elaborated much in an email statement that explained about the acquisition – “We want to remove as much friction as possible from the shopping experience, while helping consumers save time and money, and we think the BufferBox team has a lot of great ideas around how to do that,”

The terms of the deal were also kept under wraps. BufferBox, based in Waterloo, Ontario provides ecommerce shoppers to pick up the goods at any time in the Toronto area – as per the website.

Google is mobilizing its ecommerce efforts since last year, when they had said that they would revamp their product search feature into a premium model for US that would make the retailers pay for space on Google Shopping Service. Last month, Google came up with new enhancements including enhanced images of some toys and shopping lists compilation in new ways. Read more

Amazon, Apple Cork Security Holes

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security Amazon, Apple Cork Security HolesAmazon and Apple changed some of their security policies this week after tech journalist Mat Honan claimed an identity theft incident involving the two companies allowed a hacker to wipe out much of his personal online data.

Both Amazon and Apple put an end to policies that allowed customers to change their account settings over the phone. Previously, Amazon customers could call and change data such as credit card information simply by providing their name, e-mail address, and mailing address.

Apple let users reset their AppleID passwords, which is the same password linked to iCloud and iTunes, over the phone by providing their name, e-mail address, mailing address and the last four digits of a credit card number that is linked to an AppleID.

As of Monday, however, Amazon changed its policy so that users cannot change account settings over the phone. Read more

Why it is not necessary to be on top 10 search result

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Google Search Why it is not necessary to be on top 10 search resultIt is generally thought that it is essential to be in the top two or three links in the search engine results listings, or at least on the first page of the results, but this isn’t necessarily so!
Think about it. Users that drill further down into the search engine results may be further along the purchase path, more committed to the buy, and looking for something specific. For this reason visit-to-conversion rates from the lower results may in fact be higher than your top listings! Read more

Google+ and Ecommerce

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So, finally Google has something to give Facebook to run after their money.  Google+, the latest social media platform of Google, has made remarkable process right from the start and now it is poised to make serious threat to Facebook in the Ecommerce and social commerce space also.Google Plus Logo Google+ and Ecommerce Read more