Ecommerce Promotional Tips

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ecommerce solutions 300x180 Ecommerce Promotional Tips Promotions are critical in driving traffic to ecommerce websites alike the brick-and-mortar retailers.  Your customers won’t reach you unless you promote your products and services. There are different types of promotion activities available at your disposal. Let’s see some of the best promotional activities available.

Referral Program
If you have a great site, your visitors want to tell their friends about it. Make it easy for them and provide incentives to do so. Make it easy for them to send email to invite their friends to your site. Include the name and email of the referrer in that email. These will be some of the best leads you generate.

Public Relations

PR is about getting magazines, newspapers, and e-zines to tell their readers about your site. This is hard. The editors demand interesting stories. To get ink, you need a twist. If you think you might make a good read, work hard on the PR. Ink is gold.
Banner Advertising
Create a nice banner, buy lots of impressions, and then watch the orders roll in. Simple, right? Not always. Find out if banners work for you. Create high quality banners. Run the banners on several well-targeted sites and buy enough impressions to determine if they perform.
Print Media Advertising
Your potential customer reads magazines. Go there. Run small ads in publications carefully targeted at your customer. Keep the message minimal – just tell us what you sell and list your URL. Start with the cheapest classified ads in the best publications you can afford.
Affiliate Programs
You should get other sites to send their visitors to your site. But how? Give them something. Provide a reciprocal link or give them a cut of the revenues generated from their referrals. Do not affiliate with mediocre sites.

Promotions are critical in driving traffic to ecommerce websites alike the brick-and-mortar retailers.  Your customers won’t reach you unless you promote your products and services. There are different types of promotion activities available at your disposal. Let’s see some of the best promotional activities available.

Referral ProgramIf you have a great site, your visitors want to tell their friends about it. Make it easy for them and provide incentives to do so. Make it easy for them to send email to invite their friends to your site. Include the name and email of the referrer in that email. These will be some of the best leads you generate.

Public RelationsPR is about getting magazines, newspapers, and e-zines to tell their readers about your site. This is hard. The editors demand interesting stories. To get ink, you need a twist. If you think you might make a good read, work hard on the PR. Ink is gold.

Banner AdvertisingCreate a nice banner, buy lots of impressions, and then watch the orders roll in. Simple, right? Not always. Find out if banners work for you. Create high quality banners. Run the banners on several well-targeted sites and buy enough impressions to determine if they perform.

Print Media AdvertisingYour potential customer reads magazines. Go there. Run small ads in publications carefully targeted at your customer. Keep the message minimal – just tell us what you sell and list your URL. Start with the cheapest classified ads in the best publications you can afford.Affiliate ProgramsYou should get other sites to send their visitors to your site. But how? Give them something. Provide a reciprocal link or give them a cut of the revenues generated from their referrals. Do not affiliate with mediocre sites.

Ecommerce Merchandising Tips

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35576padshbxjo5 300x224 Ecommerce Merchandising Tips

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  • Match Buyers and Merchants:Make sure what your customers are looking at and provide them with relevant products.
  • Banners:list the promotion across the website internal banners
  • Flexibility in selling: Increase margins with up-selling and decrease margins when you clear out inventory.
  • Create cross product bundles:Take 2 or three similar products which complete themselves and offer the three at a reduced price
  • Strategically advertise ‘Hot deals’: Strategically promote the latest and hottest offers through different media
  • Create Awesome User Experience: Create wonderful web pages to deliver excellent user experience
  • Refined Searches: Tweak the searches to make sure that the prominent products are shown up on the search.
  • Automatic Merchandising: The criteria of promotion should be based on results and not on behavior
  • Merchandising based on Stats: Promote products based on the data and metrics.
  • Know the customer: Conduct promotions based on customer segmentation.