These photos that appeared on a French website may be a mock-up of the rumored iPad mini. Would shoppers have the same experience with a smaller version as with the full-size iPad?
The Apple iPad, which gave rise to a new shopping habit that’s been dubbed couch commerce, has been a delightful addition to the online retailer’s tool set. As for the iPad mini, which is reportedly going to be released within the next few weeks? Not necessarily so much.
To find out how the iPad mini would impact retail—where seeing things bigger tends to be better—we asked Joaquin Ruiz, founder of Catalog Spree app creator Padopolis. Ruiz was in New York this week as the company welcomed two new players, Macy’s (NYSE: M) and Anthropologie, to a growing catalog kingdom that includes 200 retailers and 300 live catalogs.
Although there is now an Internet version of Catalog Spree, it’s the iPad that Ruiz says has game-changed online retail, and that provides the majority of the traffic to the app. According to his company data, the average online Web session is eight minutes long. The average iPad session on the weekend is 44 minutes, providing five times as much time for consumers to not just browse, but actually buy something (also statistically much more likely on a tablet versus a phone).
The iPad mini would reportedly have a 7.8-inch screen versus a just shy of 10-inch screen for the iPad.
For Catalog Spree, the experience on a smaller version should be OK “if it’s perfectly scaled,” in terms of the screen ratio, but it could be problematic for some shopping apps that are very busy, Ruiz said. Read more
According to a new study byMonetate, tablets may just be the future of e-commerce, more so than mobile or PCs, says Blair Lyon, VP of marketing at Monetate. The study, which was released June 29, appeared in Monatate’s Q1 E-commerce Quarterly report.
The study found that during Q1 2011, just 1.66% of all website visits came from tablets. During Q2, that percentage rose to 6.52%. The prominence of PCs as the conduit for for e-commerce transactions and website visits is on a steady decline, Lyon says. The conversion rate on PCs is about 3.51% of all visits. On a mobile device that drops to 1.39%, but on tablets the rate is about the same as PCs at 3.23%, according to the study.
“PCs have a long life to live, but I think you’re going to see dramatic changes on the overall conversion rate on that device,” he says. “I don’t necessarily I think it will be the death of the PC, but it will decline.”
Part of the reason why tablets have grown in popularity, and mobile phones haven’t at the same rate, is because of the user interface, he says. “There’s a larger screen size, a better interaction experience [on tablets],” he says. “A lot of e-commerce companies haven’t figured out their mobile strategies.” Read more
A sputtering economy isn’t slowing the growth of e-commerce. In fact, new data from comScore shows $44 billion in business now moving through U.S. e-commerce channels, up 17 percent from a year ago. More, the last three quarters show accelerating year-over-year growth.
Of course, e-commerce is a beneficiary of economic belt tightening, but there are much bigger factors at play. Economic pressures are combining with technology-driven disruptions to create a perfect storm of online opportunity. These disruptions are nothing new; what is new is the pace at which they are happening. Big, established retail players are having trouble adapting to this accelerating pace of change, while nimble start-ups feed and thrive on it.
I see three megatrends driving e-commerce change that I call the Three P’s: Personalization, Pinterest and iPad (well, iPad almost starts with a P). Together they ensure that U.S. e-commerce will continue to experience double-digit growth and pass the $100 billion mark in less than five years. Read more
Apple is going to revamp its ecommerce portal ahead of the festival season to make it easier for its users to purchase from their web or iPhone or iPad.
As well as improving its retail website, it will also be making alterations to its high street outlets, to help people invest in smartphones, tablets, computers and media players bearing the Apple logo. Read more
Finally a real competitor for the iPad has arrived. Amazon’s Kindle Fire, priced as $199, set to give a tough competition for Apple’s marquee product. There was several tablets launched in the couple of years in the fiercely competitive Tablet PC market, however, none of them looked promising to give a tough competition for iPad. Read more
According to Internet Retailer, mobile devices are accountable for 10% of the ecommerce traffic. Screen Pages, a magento based ecommerce agency analyzed more than 1.5 million websites that they developed and found that 10% of the overall traffic comes from mobiles or tablets. Read more