For your viewing pleasure and in preparation for Yosuke Ito’s webinar, “Navigating Japanese E-commerce” we at Building Keystones are proud to present our first homemade infographic. Below, you’ll find the information from Yosuke’s recent post translated into visual representation.

Remember, entering the Japanese e-commerce market requires more than translating your website into a foreign language. It requires localizing the entire customer experience, from the payment methods that you offer to how you provide support.

japanese ecommerce edit2 E Commerce Eye Candy – The Rising Sun Of Japanese E Commerce [Infographic]

This post was originally appeared in Building Keystones

Japan’s largest e-commerce site Rakuten to invest in Pinterest


pinterest Japan’s largest e commerce site Rakuten to invest in PinterestRakuten, the largest e-commerce site in Japan, is expected to be the lead investor in the much-contested next round of funding for Silicon Valley’s hottest start-up, Pinterest.

According to AllThingsD, the funding is expected to be announced on May 17.

The Tokyo-based Internet giant will invest upwards of $50 million in a $100 million round that values the social bookmarking phenom at $1.5 billion.

There might other individual investors in the new round, but those were still to be determined tonight by Pinterest co-founder and CEO Ben Silbermann. Read more

Chinese Online Shoppers to Reach 329 Million by 2015


ecommerce china Chinese Online Shoppers to Reach 329 Million by 2015Chinese is all set to become the most valuable ecommerce economy by 2015, according to a research paper released by Boston Consulting Group on Tuesday. Now China has internet users more than United States and japan combined, has 145 million online shoppers which is only next to 170 million United States online shoppers. By 2015, the no of Chinese online shoppers will reach a whopping 329 million, which will make them the largest ecommerce economy, thanks to their huge population.

Commenting on these findings, Waldemar Jap, a Hong Kong-based partner at BCG and co-author of the report, said that consumerism is already a big phenomenon in China as people there “simply love to shop”. Read more