Throughout the 1990s, the introduction of the internet and ecommerce reshaped the way that businesses do business and the way that consumers interact with businesses. Since then, businesses have taken the opportunity to automate many processes that before would have been handled manually, from ordering to customer service. This shift in focus to online services has turned a lot of eyeballs to the online market places, with the result that spending on advertising has also begun to shift from traditional off-line media to online and digital media, as advertisers see an opportunity to better connect with their target audience.
IBM forecasts 24% growth in mobile, digital and interactive advertising formats between 2006 and 2015 against 4% growth in traditional advertising formats. Mobile commerce, often referred to as MCommerce, builds on the advances made by ecommerce (such as automated, electronic processes), but makes interaction available to a wider audience in a more personalized way.
The use of Tablet devices have grown exponentially in a short period of time. Millions of tablets are sold out every single day and the trend will continue for long. The usage of tablets have change the face of ecommerce. In this infographic, we see some trends in ecommerce since the growth of tablet computers.