Effective Strategies to Build Customer Relations Using Gift Services

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gift ecommerce Effective Strategies to Build Customer Relations Using Gift ServicesMost of the retailers only target gift services during special seasons like the holiday season or back-to-school season, and for occasions like Valentine’s Day or the Fourth of July. Retailers try to make most of their sales during these periods and their marketing strategies are targeted as such. Sometimes they do not offer gift services during the regular shopping time period to cut down costs.

However, an equal number of retailers offer both – gifts during season and non-seasonal times. As a retailer you need to decide whether your products have the flexibility to offer gift services.

Loyal shoppers and new customers should be placed on a customer relationship platform that drives genuine satisfaction and loyalty for effective gift services. This injects brand and product exposure with equal measure. Some of the standard suggestions to consider are:

  • Smart engagement strategies should be exercised by marketers when awarding gift services to high-value long-term customers and low-potential shoppers. Existing loyal customers should be rewarded to attain a higher percentage from them. Low-potential shoppers should be based on number of items or total cost which ever is higher and rewarded accordingly.
  • Promise what you can deliver. With the increasing number of retailers offering types of gift services, marketers should view customers as highly influential, individual brand ambassadors, in which their word-of-mouth increases your market share. For this you should ensure that the services your site promises to deliver are accurate and rewarding. This leaves customers satisfied and increases the likelihood they will come back for more or send referrals to friends and family.

How Newsletters Can be Used to Build Userbase

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news letter 300x225 150x150 How Newsletters Can be Used to Build UserbaseYour newsletters are just as valuable – and important – as your homepage. If you were to wake up tomorrow and have a second homepage with roughly the same value, I doubt you’d turn it down. In fact, you’d probably be willing to pay significantly to obtain that asset. If you learned that it could also increase your site retention by as much as 50 percent that would get your attention. How much would you pay for that? Here’s the good news — most of you already have it or have a straightforward path to getting that new “homepage.” What is it you ask? Your daily/weekly email newsletters. However then why should you use newsletter when there are other formats like RSS Feeds or Emails? Below are some points to should consider when you ask this question – why should you utilize newsletters?
Build the relationship, don’t burn it
E-newsletters primary goal should be enhancing the relationship you have with your current customers and prospects. This is more difficult when you have sales goals to achieve and email is a primary sales channel but you must provide a reason for your audience to not unsubscribe and believe there is value in proving permission to receive email communications from your company.

Provide unique value of being a subscriber

While special email only coupons are of value (and great for acquiring new opt-ins) retaining their permission and interest is a different challenge in and of itself. A newsletter can help remind them that there is significance in being a subscriber. Remember, especially for retailers, after a user completes a purchase, they might not have a need for your emails, especially if they are offer heavy. However, a newsletter that can offer product or service usage insight, industry and product news and tips, surveys and general lifestyle contextual content will help keep them on the list.

Soft sell

You don’t want to hammer away at one of your most valuable assets (your mailing list) with constant offers, “news” and irrelevant sales propaganda. This is a way to communicate various messages without being overly promotional in nature. You can still promote your services or products but have that as the secondary aspect of the email. Read more

Ecommerce Promotional Tips

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ecommerce solutions 300x180 Ecommerce Promotional Tips Promotions are critical in driving traffic to ecommerce websites alike the brick-and-mortar retailers.  Your customers won’t reach you unless you promote your products and services. There are different types of promotion activities available at your disposal. Let’s see some of the best promotional activities available.

Referral Program
If you have a great site, your visitors want to tell their friends about it. Make it easy for them and provide incentives to do so. Make it easy for them to send email to invite their friends to your site. Include the name and email of the referrer in that email. These will be some of the best leads you generate.

Public Relations

PR is about getting magazines, newspapers, and e-zines to tell their readers about your site. This is hard. The editors demand interesting stories. To get ink, you need a twist. If you think you might make a good read, work hard on the PR. Ink is gold.
Banner Advertising
Create a nice banner, buy lots of impressions, and then watch the orders roll in. Simple, right? Not always. Find out if banners work for you. Create high quality banners. Run the banners on several well-targeted sites and buy enough impressions to determine if they perform.
Print Media Advertising
Your potential customer reads magazines. Go there. Run small ads in publications carefully targeted at your customer. Keep the message minimal – just tell us what you sell and list your URL. Start with the cheapest classified ads in the best publications you can afford.
Affiliate Programs
You should get other sites to send their visitors to your site. But how? Give them something. Provide a reciprocal link or give them a cut of the revenues generated from their referrals. Do not affiliate with mediocre sites.

Promotions are critical in driving traffic to ecommerce websites alike the brick-and-mortar retailers.  Your customers won’t reach you unless you promote your products and services. There are different types of promotion activities available at your disposal. Let’s see some of the best promotional activities available.

Referral ProgramIf you have a great site, your visitors want to tell their friends about it. Make it easy for them and provide incentives to do so. Make it easy for them to send email to invite their friends to your site. Include the name and email of the referrer in that email. These will be some of the best leads you generate.

Public RelationsPR is about getting magazines, newspapers, and e-zines to tell their readers about your site. This is hard. The editors demand interesting stories. To get ink, you need a twist. If you think you might make a good read, work hard on the PR. Ink is gold.

Banner AdvertisingCreate a nice banner, buy lots of impressions, and then watch the orders roll in. Simple, right? Not always. Find out if banners work for you. Create high quality banners. Run the banners on several well-targeted sites and buy enough impressions to determine if they perform.

Print Media AdvertisingYour potential customer reads magazines. Go there. Run small ads in publications carefully targeted at your customer. Keep the message minimal – just tell us what you sell and list your URL. Start with the cheapest classified ads in the best publications you can afford.Affiliate ProgramsYou should get other sites to send their visitors to your site. But how? Give them something. Provide a reciprocal link or give them a cut of the revenues generated from their referrals. Do not affiliate with mediocre sites.

Ecommerce Merchandising Tips

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35576padshbxjo5 300x224 Ecommerce Merchandising Tips

© Rizzuti / FreeDigitalPhotos.net

  • Match Buyers and Merchants:Make sure what your customers are looking at and provide them with relevant products.
  • Banners:list the promotion across the website internal banners
  • Flexibility in selling: Increase margins with up-selling and decrease margins when you clear out inventory.
  • Create cross product bundles:Take 2 or three similar products which complete themselves and offer the three at a reduced price
  • Strategically advertise ‘Hot deals’: Strategically promote the latest and hottest offers through different media
  • Create Awesome User Experience: Create wonderful web pages to deliver excellent user experience
  • Refined Searches: Tweak the searches to make sure that the prominent products are shown up on the search.
  • Automatic Merchandising: The criteria of promotion should be based on results and not on behavior
  • Merchandising based on Stats: Promote products based on the data and metrics.
  • Know the customer: Conduct promotions based on customer segmentation.

Effective Merchandising Tips

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merc 260x300 Effective Merchandising TipsConsumers everywhere want to have control over their shopping experience, and not experience any pressure from online salespeople. They want room to shop and decide at their own pace how they would like to add, delete or modify their basket items. Even the slightest interference through online sales push initiatives may irritate them. For retailers to be effective in merchandising, marketers need to understand this behavior.

Here are some tips for this:

1.    Do Not Force Sell

Some retailers try to push un-popular products onto consumers. The natural reason for this would be overstock or fewer sales. But instead of creating a sales spike, this action may drive away even new users. Marketers therefore should be careful if they choose to market these products at all.

2.    Show the Best Offer Upfront

Marketers should know that whenever they hide a good offer behind a bad offer, they are not doing any justice to their sales. Not only does the user get turned away from the former, but the retailer also loses the chance of sale for the latter.

3.    Dare to be Different

Promote personalization with each customer in a different way. If a customer has bought shoes for the first time, marketers should identify and strategize ways to sell other accessories, which would go well with the initial purchase of the product, like socks, watch, handbags, etc.

4.    Dynamic Landing Pages

Retailers can take advantage of building a specially merchandized result page, which is used to promote a brand when people are searching for the brand or even the product category.

5.    Virtual Shopping

Since the web gives more flexibility to present a product to the consumer, retailers should find creative ways to encompass the same. Products which can be shown in detail should be shown so that the consumer gets a real time feel.

Promotional Tips for Ecommerce

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gift 300x241 Promotional Tips for Ecommerce 1 To run effective promotions, retailers must be able to confidently define promotions that maximize return on promotional spend. In addition, retailers must be able to accurately predict promotional demand, revenue, and profitability – while assessing what effects the promotions will have on the other products sold.

2 Retail promotions are effective, create interest, fill the niche marketing, can be easily targeted and measured, and finally helps build a relationship with the customers.

3 Two major retail strategies affect consumer response: price format and store format. Retailers typically use the Everyday Low Pricing (EDLP) or Hi-Lo pricing strategy.

4 Store location and breadth of product assortment also impact consumer response to promotions. Retail chains with more stores in a geographic market do not get as much benefit in sales from using feature ads as chains with fewer stores.

5 Important consumer characteristics in determining promotional response are household income, home value, and age.

6 Higher income consumers are less likely to respond to price cuts, but more likely to use feature ads and in-store displays to save time and effort in searching for better prices.

7 For older consumers, physical and mental constraints mean that they are more likely to use feature ads and displays to make searching for better prices easier.

Social Networking in Ecommerce

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image2 300x207 Social Networking in EcommerceLike any other industry, retailers also benefit a lot from Social Networking. Still, most retailers haven’t leveraged Social networking in their E-Business strategy. Here are some of the ways by which Social Networking can be leveraged for e-Commerce: Read more

Best Practices for implementing Gift Certificates

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gift 300x241 Best Practices for implementing Gift CertificatesGift services today come in a variety of formats which fits into either electronic format or postal type. Electronic format allows shoppers to use a virtual card or certificate with redeemable points. The similar format is also replicated offline through postal where it could be a point’s card or certificate – this allows shoppers to go online and redeem and also visit the store offline and use the gift services. Read more