What you need from RIA and what you can get from RIA are two different requirements. As a retailer you need to be clear whether your online activities require the intervention of RIA today or in the near future. Rich brand experience is attained through the use of RIA applications. To consider whether your retail site requires the implementation of RIA technologies, you need to consider whether the deployment of such a technology would lead to greater flexibility for upgrades in future and lower overall costs of ownership. It is true that RIAs take users beyond the capabilities of familiar page-after-page navigation and presents users with everything on the same page. Read more
Flash, AJAX brings new applications to the web and simplifies processes like shopping so that users spend more time browsing and, thus, selecting more products. RIA brings more opportunities to a retail marketer if used within the requirement that best fits into this new technology. Some of the challenges and opportunities are:
Brand Experiences
Retailers can put a 3D virtual space where the consumer can seamlessly navigate and explore like an offline showroom. Customers get rich brand experiences also from audio and video – a combination of media which enrich the user interactivity. Marketers can take advantage and ensure maximum exposure of brand. Read more
We know how Rich Internet Applications (RIA) can influence an ecommerce website. Apart from those advantages, RIAs have some disadvantages also. In this post we will see some of the common disadvantages of RIAs. Read more
RIA’s are taking a stronghold in the world of Web 2.0. Through technologies like Ajax and Flash, RIAs overcome traditional page-based Web browser constraints to deliver more interactive and responsive Web functionality. Read more
What you need from RIA and what you can get from RIA are two different requirements. As a retailer you need to be clear whether your online activities require the intervention of RIA today or in the near future. Rich brand experience is attained through the use of RIA applications. To consider whether your retail site requires the implementation of RIA technologies, you need to consider whether the deployment of such a technology would lead to greater flexibility for upgrades in future and lower overall costs of ownership. It is true that RIAs take users beyond the capabilities of familiar page-after-page navigation and presents users with everything on the same page. Read more