The advent of social media has helped Ecommerce businesses to communicate and connect with their customers. It has also helped them to streamline their marketing efforts. While everyone acknowledges these benefits, online retailers have struggled to tangibly determine whether anyone has noticed their marketing efforts. The following tools help retailers track their social media efforts effectively.
TweetReach is an excellent twitter analytics tool that helps to measure the effectiveness of social media conversations. This is intended for Twitter, and helps retailers identify the number of users who received their tweets, users who influence conversations about their products and brands etc.
Argyle Social is a social marketing dashboard that helps to view publishing data, social analytics and engagement. With this tool, retailers can publish posts to different social media, schedule and follow up posts, create custom URL’s and most importantly manage all their social media properties.
TwentyFeet helps to aggregate all the social media statistics from Facebook, Twitter, MySpace, Google Analytics etc. in to a single location.
Sysomos is a Business intelligence app that helps retailers listen to the conversations happening in different social media platforms. Retailers can use the metrics to track and measure campaigns real-time and will help them identify the influencers and conversations that build up social relationships.
Fancy’s users will now be able to buy and share items in Google plus when they login with Google Plus account. Other Google Plus users can either contribute to gifts featured on The Fancy or buy an item outright from Google’s site.
The Google Plus integration also allows users to automatically download The Fancy’s app to Android devices. The app is currently available on iPhones, iPads, Androids, Android tablets, Windows mobile, and the web.
The Fancy is one of the first sites to use Google’s new “Sign in with Google+” button. Users can also sign in with Facebook and Twitter.
This is Google Plus’ first dive into e-commerce. Facebook recently went head first into e-commerce with ”Gifts,” allowing users to buy items directly from their feeds.
As Social Media grew leaps and bounds over the years, many businesses started adopting without proper strategy and ended up as failure. Like any other business, if properly strategized and executed, social media can provide myriad of benefits for ecommerce business too. Here we will give you some tips to improve your ecommerce marketing through social media.
Where is your customer?
Before you spend on a single dollar on a social media endeavor, understand your customer just like when you start off any marketing campaign. Where are your customers? Which are their preferred social media channels? How much time are they spending on social media? Your research shouldn’t be limited to this. Listen to conversations where your company, brand, partners, competitors and customers take the center stage. This would give you a fair amount of idea on what is happening inside your industry. Read more