The advent of social media has helped Ecommerce businesses to communicate and connect with their customers. It has also helped them to streamline their marketing efforts. While everyone acknowledges these benefits, online retailers have struggled to tangibly determine whether anyone has noticed their marketing efforts. The following tools help retailers track their social media efforts effectively.
TweetReach is an excellent twitter analytics tool that helps to measure the effectiveness of social media conversations. This is intended for Twitter, and helps retailers identify the number of users who received their tweets, users who influence conversations about their products and brands etc.
Argyle Social is a social marketing dashboard that helps to view publishing data, social analytics and engagement. With this tool, retailers can publish posts to different social media, schedule and follow up posts, create custom URL’s and most importantly manage all their social media properties.
TwentyFeet helps to aggregate all the social media statistics from Facebook, Twitter, MySpace, Google Analytics etc. in to a single location.
Sysomos is a Business intelligence app that helps retailers listen to the conversations happening in different social media platforms. Retailers can use the metrics to track and measure campaigns real-time and will help them identify the influencers and conversations that build up social relationships.
Fancy’s users will now be able to buy and share items in Google plus when they login with Google Plus account. Other Google Plus users can either contribute to gifts featured on The Fancy or buy an item outright from Google’s site.
The Google Plus integration also allows users to automatically download The Fancy’s app to Android devices. The app is currently available on iPhones, iPads, Androids, Android tablets, Windows mobile, and the web.
The Fancy is one of the first sites to use Google’s new “Sign in with Google+” button. Users can also sign in with Facebook and Twitter.
This is Google Plus’ first dive into e-commerce. Facebook recently went head first into e-commerce with ”Gifts,” allowing users to buy items directly from their feeds.
As Social Media grew leaps and bounds over the years, many businesses started adopting without proper strategy and ended up as failure. Like any other business, if properly strategized and executed, social media can provide myriad of benefits for ecommerce business too. Here we will give you some tips to improve your ecommerce marketing through social media.
Where is your customer?
Before you spend on a single dollar on a social media endeavor, understand your customer just like when you start off any marketing campaign. Where are your customers? Which are their preferred social media channels? How much time are they spending on social media? Your research shouldn’t be limited to this. Listen to conversations where your company, brand, partners, competitors and customers take the center stage. This would give you a fair amount of idea on what is happening inside your industry. Read more
If you don’t have enough users who visit your website, it will obviously hit your ecommerce business badly. The success of an ecommerce business depends on the website’s traffic, so it is imperative to work on increasing the traffic to your website. Here are some tips:
Yes, email marketing is not dead and it is still a strong marketing tool. Have a tool like MailChimp or Aweber to capture the list of subscribers from your website. When you have a sufficient number of people, start sending newsletters on a daily/weekly basis to get back the users to the website.
Share your new offers, discounts, blog posts and virtually anything related to our business with social media. This is where you will get maximum traction. Have a proper strategy in place and work according to that.
After the proliferation of internet and social media, you would be thinking that offline marketing is dead? You are wrong! It’s still has so much to offer. If you use it strategically along with online media, then it can do wonders. For example, have a QR code of our website and apps on your print material rather than just the URL. It’s easy for the target audience to access the content. Also have your web and social media profiles on your business card too.
our business with social media. This is where you will get maximum traction. Have a proper strategy in place and work according to that.
A new report from Forrester Research found that less than 1% of transactions for new and repeat customers in a recent study could be traced back to social links. The report, The Purchase Path Of Online Buyers In 2012, examined the data for 77,000 consumer orders made between April 1 and April 14, 2012.
The study’s author, Forrester Research VP and principal analyst Sucharita Mulpuru-Kodali, told Internet Retailer, “We’ve known for awhile that Facebook hasn’t been a direct sales channel for most companies and it never will be.”
The Forrester report looked at transactions conducted on large retail sites serviced by GSI Commerce. Meanwhile, online marketplaces also report difficulty driving traffic – never mind sales – from social sites. EcommerceBytes collected data from five online marketplaces that received a total of 100+ million visitors during the past year and found that the top three social networking traffic-drivers – Facebook, Pinterest and Twitter – accounted for just 1.1% of the total 100 million visitors to these marketplaces. Read more
The study, “Trend Report: Luxury Brands Online,” analyzes the state of luxury e-tail and predicts how emerging digital and social media trends will impact the industry. The report shows that successful luxury marketers are those who know how to translate the exclusive, authentic and indulgent in-store experience to an online environment.
Social networks, like Pinterest and Instagram, have been key to customer engagement, the study shows.
By having an integrated e-commerce strategy with both paid and organic search and a diverse social media presence, companies are better able to compete, Suzy Sandberg, President of PM Digital explained while discussing the study’s findings.
The study also found that consumers search more handbags and shoes via websites and mobile apps than any other type of clothing; findings that could be consistent with a younger demographic who is more likely to buy online.
Results were collected from a study of 46 luxury apparel and accessories brands (excluding jewelry) to serve as a benchmark for the sector. The study considered brand heritage, price point and dominant customer profile in choosing brands. Read more